Industry analysis

  • Market sizing and segmentation

  • Market evolution and scenario planning

  • Competitive structure

  • Externalities

 

Corporate and business unit strategy

  • Strategy development and audit

  • Capabilities assessment

  • Financial evaluation (NPV) and activity-based costing

  • Operational benchmarking (quantitative)

  • Make buy analysis

 

Customer analysis

  • Customer segmentation

  • Customer research

  • Buyer values

  • Customer choice analysis (status quo, buy, build)

  • Cost benefit analyses (sales tools, pricing justification)

Product strategy

  • Market entry

  • Portfolio analysis and roadmaps

  • Product feature roadmaps

  • Value proposition quantification

  • Value-based pricing

  • Product benefit case studies

 

Competitor analysis

  • Capability assessment

  • Strengths/weaknesses

  • Company profiles

 

Partnership/acquisition evaluation

  • Criteria development

  • Company screening

  • Incentive / conflict of interest analysis

  • Deal terms

  • Valuation